Founder's Story

The Honest Home Company was not established in a boardroom. It was built on a question that followed Mayank Sisodia for more than ten years. Growing up in Dhampur, Uttar Pradesh, he learned early that the earth gives freely but only to those who appreciate it.

He carried that belief through his years at Hindustan Unilever and Kapiva Ayurveda, where consumers frequently asked, "If these products are natural, why are they still wrapped in plastic?" He had no good answer. So, in 2019, he walked away from corporate life to build the home & Hygiene Essentials brand he wished already existed.

The Honest Home Company is a home care and hygiene brand built on one straightforward belief: sustainable home care should not be considered a luxury. Most eco-friendly brands in India were priced for high-end consumers, leaving out the working families and everyday households that make up the real India.

Mayank founded Honest Home to bridge that gap, offering plant-based, non-toxic, recyclable home care products at prices that actually make sense. The brand's powder-to-liquid cleaner format captures this perfectly: remove the water, use less plastic, and make the product nearly three times more affordable. Sustainability isn't a marketing claim at Honest Home. It's built into every decision we make.

Today, Honest Home serves over a million households every month across Blinkit, Swiggy, Instamart, Amazon, Flipkart, Zepto, CRed, Bigbasket, Milkbasket, and DMart. The brand scaled rapidly after Shark Tank India Season 3, backed by strong repeat purchases, healthy margins, and an in-house manufacturing facility in Uttar Pradesh. 

Over 350 tonnes of plastic waste have been eliminated, with a target of 500 tonnes by 2027. But beyond the numbers, the mission stays the same: to make honest, sustainable living the everyday default for Indian homes, not a niche, just the way things are done.